Beginner’s Guide to WooCommerce Email Marketing


When it comes to running your online store using WooCommerce software, setting up WooCommerce email is one of the initial steps. WooCommerce is a WordPress-based e-commerce platform designed for selling products, offering more than just content display like a typical website.

Email marketing stands as one of the most direct methods to engage with both potential and existing customers. It holds immense power in promoting your e-commerce venture and fostering relationships with your audience. Moreover, it enables you to communicate vital information such as order confirmations to individual customers.

For those who are just embarking on their journey, let’s delve into the fundamentals of WooCommerce email. Explore the various types of emails you can dispatch, discover what WooCommerce itself provides, and learn how to transform it into a comprehensive email marketing strategy.

What Varieties of Emails Can Be Sent Using WooCommerce?

WooCommerce conveniently collects customer emails during the checkout process, allowing you to send the following basic WooCommerce emails:

  • New order
  • Cancelled order
  • Failed order
  • Order on hold
  • Processing order
  • Completed order
  • Refunded order
  • Customer invoice
  • Customer note
  • Reset password
  • New account created

You can choose which of these emails to activate through the email settings in your WooCommerce admin panel. Subsequently, different customer actions will automatically trigger corresponding email notifications.

However, it’s important to note that these emails utilize the default WooCommerce templates, offering no room for customization or branding. Essentially, they serve as straightforward email notifications to your customers.

To personalize your WooCommerce emails or send promotional emails, you’ll need to utilize a third-party tool. This holds true for any desire to send post-purchase emails since there is no built-in email marketing functionality within WooCommerce. In summary, while you can dispatch basic emails using WooCommerce, it does not facilitate post-purchase email communication.

The Most Effective Marketing Emails for WooCommerce Websites

A comprehensive e-commerce marketing strategy remains incomplete without the incorporation of email marketing. To bolster the promotion and growth of your WooCommerce store, ensure you possess the tools to send the following crucial types of customer emails:

Transactional Emails

Transactional emails serve as vital administrative and operational communications, playing an indispensable role in the smooth operation of a WooCommerce store. Neglecting to dispatch these WooCommerce emails may leave customers questioning the success of their orders.

  • New account creation 
  • Password resets 
  • Welcome emails 
  • Order confirmations 
  • Order status changes
  • Shipping updates 

Promotional Emails

Promotional or marketing emails stand out as highly effective tools for boosting traffic and sales in your WooCommerce store. Typically, these emails highlight special offers, sales events, and the introduction of new products.

During significant shopping events such as Black Friday, Back to School, Valentine’s Day, Mother’s Day, Father’s Day, and others, customers anticipate enticing deals. It’s a time when most e-commerce stores vie for attention, recognizing that shoppers are inclined to make more purchases than usual.

For further insights into holiday email campaigns, consider exploring these additional resources:

Black Friday Emails

Mother’s Day Email Marketing Ideas

Cyber Monday Emails

Halloween Email Marketing 

Ecommerce Newsletters

Within the realm of ecommerce, newsletters hold a unique position among email types. While they do include offers and deals, they are distinguished by their regularity, often sent on a weekly or monthly basis. The primary objective is to sustain audience engagement with your brand.

Leveraging a WooCommerce newsletter plugin empowers you to amass subscribers, categorize them based on their interests and preferences, and dispatch visually appealing emails. Below, we present our top recommendations for enhancing the effectiveness of your WooCommerce newsletter.

Automated Email Responses

Certain WooCommerce emails can be automated to provide timely responses to customer actions. Triggered emails can:

  • Onboard a newly registered contact
  • Upsell or cross-sell after an order 
  • Recover abandoned carts
  • Ask for a review 
  • Reactivate an idle customer,
  • Send tailored content after a contact shares their interests in a form
  • Engage individual customers when they reach VIP status by order value
  • …And much more!

Optimize Your WooCommerce Email Marketing

To ensure your WooCommerce emails yield the best possible outcomes, here are some essential best practices to adhere to:

  1. Implement Double Opt-In: Require new subscribers to confirm their intent to join your mailing list before inclusion. This ensures that your list comprises genuinely interested individuals who are more likely to open and engage with your emails. This practice enhances your email reputation and, in turn, boosts deliverability.
  2. Keep Your List Clean: Regularly review and purge disengaged contacts from your email list, as they can negatively impact your sender reputation. Consider automating list cleaning processes to prevent your emails from ending up in spam folders.
  3. Segment Your Lists: Instead of sending generic promotions or newsletters to your entire list, segment your email contacts based on their interests or shopping behavior. Send tailored content and offers to each segment. You can gather preferences during the signup process to start segmenting from the outset.
  4. Personalize Your Emails: Utilize WooCommerce’s capabilities to incorporate customer attributes such as names, locations, and order history to personalize your emails. This personalization makes your emails more relevant, useful, and accurate for recipients.
  5. Craft Compelling Subject Lines: Your email subject line is the first thing recipients see in their inbox, significantly influencing whether they choose to open the email. Learn how to create attention-grabbing subject lines to increase open rates.
  6. Automate Across Multiple Channels: While WooCommerce email is essential, don’t limit yourself to just one channel. Explore other communication avenues like SMS marketing, push notifications, and live chat to enhance your WooCommerce marketing efforts.
  7. Monitor Performance: Continuously evaluate your email marketing performance against industry benchmarks. The average email open rate stands at 25.85%, with an average click rate of 1.27%. Assessing your performance ensures that your strategy is on track.

Feeling overwhelmed? There’s no need to panic. We can effortlessly manage all these types of WooCommerce emails while adhering to best practices with an all-in-one package.

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